Hello Reader

I don’t know about you, but it’s hard to believe we’re already in the last quarter of 2024. While I’m focused on wrapping up the year on a high note, I’m also setting the stage for 2025.

Setting the stage started in early September with a self-assessment: What am I doing that’s working? What isn't working the way I would like it to work and needs to be adjusted? And, importantly, what should I stop?

One key realization from this assessment is that, as much as I love offering free resources, sometimes it’s necessary say good bye to a few of them. So, as of December 15, 2024, five (5) lead magnets are being retired. It is to make space for new things. If you haven’t grabbed them yet and are interested in any of them, now is the time!

Here’s what’s going away:

​How to Determine Your Consulting Focus (You Know – Your Niche!) - This workbook helps you clarify your niche by reflecting on three areas: who you are, your experience and expertise, and what people are willing to pay for. By finding the intersection of these three, you’ll discover your ideal focus.

​10 Simple Marketing Ways to Show You are Real - Building meaningful trusted relationships with clients starts with showing you’re genuine. This eBook offers 10 simple, but actionable, steps you can take immediately to display your credibility and authenticity. Use the marketing ideas to help your potential clients get to know the real you.

​Find Your Ideal Client - It is easy to cast a wide net hoping to find people who are your ideal client but casting a wide net can, and normally does, result in a scattered approach which is the last thing you want to do. This document helps you identify specific places to find your ideal clients and includes an exercise enabling you to focus your efforts in the right places.

​Time! Your Scarcest Resource - We all know time is precious, but how we manage it makes the difference. This handout covers 9 time management techniques that go beyond your typical to-do list, helping you structure your entire day, week, and year to be more effective.

​Proposal Template - A strong proposal is the result of a careful orchestrated discovery meeting and agreement during a consensus meeting. This letter-format template provides a structured starting point to create your own proposal template, a template you can use over and over again.

While these resources are being retired, I’ll continue discussing their concepts in future articles and videos on the Consulting Insights YouTube channel.

If you are interested in any of these resources, I encourage you to download them before they disappear on December 15, 2024.

Until the next Consulting Insight,

Laura Burford

Whenever you’re ready, here are ways I can help you become an Experienced "Go-To" Consultant:

​Consulting Mastery: A Path to a Sustainable and Profitable Business (Hybrid Online Course): Walk away with a "less is more" framework that enables you implement effective, efficient processes that attract the right clients, consistent revenue, and you enjoying life on your terms. To find out more, schedule a free 45 minute Consulting Strategy session.

​Consultant Assessment (Document): A free downloadable document to help you assess your knowledge and skills.

​The Consultant’s Blueprint (Video): A Framework for Your Consulting Business

If you liked this article, consider sharing it with others.

Have a question? Send me an email at Laura@lauraburford.com.

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