Hello Reader

Have you ever fallen into the Hesitator Trap? Sometimes it occurs because you fear change but sometimes it is because you’ve become so busy you stop listening closely to your clients’ changing needs.

The Hesitator Trap is one of the top three common focus mistakes that consultant’s make. Although I call it a focus mistake I could have just as easy called it the top “Business Core” mistake. The reason is this mistake can also impact your ideal client profile and service offerings.

For more on the Hesitator Trap, check out this week’s video and hear how Sarah’s successful consulting business spiraled downward as she remained true to her focus but don’t listen to the changing needs and wants of their ideal client resulting in her losing sight of the need to remain relevant.

The other two mistakes? The first mistake is known as “Jack-of-all-Trades, Master of None” or the "Curse of Experience" because you struggle to define a clear niche. The result is clients are unclear as to how you can help them. The second mistake, which I discussed last week, is known as the “Drifter” because you add services that don’t tie to your focus causing your business to spiral downward. If you are interested in avoiding the Drifter mistake, check out Are You a Drifter? How to Avoid a Common Consultant Focus Mistake.

Until the next Consulting Insight,

Laura Burford

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PS: Turning in November - Monthly Free First Thursday Consulting Session - Date: November 7th - Time: 1:00 PM EST
Check you email on Monday for Sign-up Information.

Whenever you’re ready, here are ways I can help you become an Experienced "Go-To" Consultant:

​Consulting Mastery: A Path to a Sustainable and Profitable Business (Hybrid Online Course): Walk away with a "less is more" framework that enables you implement effective, efficient processes that attract the right clients, provide consistent revenue, and result in you enjoying life on your terms. To find out more, schedule a free 45 Minute Consulting Strategy session.

​Consultant Assessment (Document): Assess your knowledge and skills with this downloadable document.

​The Consultant’s Blueprint (Video): An approach that provides a framework that you can use as a guide within your consulting business.

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Have a question? Send me an email at Laura@lauraburford.com.

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